ZEE uses metaverse to conduct induction of new tech talent

India’s home-grown entertainment company Zee Entertainment Enterprises NSE 1.54 % (ZEE) on Tuesday conducted its first-ever new employee induction in a metaverse environment, welcoming over 100 campus graduates from top tech institutes across the nation.

The onboarding was done at its newly launched Technology and Innovation Centre in Bengaluru, which is focused on building the metaverse platform by leveraging Augmented Reality (AR), Virtual Reality (VR), Non-Fungible Tokens (NFTs) and relevant data models for its digital platforms.