Netflix adds 1.1 mn paid subscribers in Asia-Pacific in second quarter

Streaming giant Netflix added 1.1 million (11 lakh) paid subscribes in the Asia-Pacific region in the second quarter (Q2) this year.

The Average Revenue per Membership (ARM) was -2 per cent (year-over-year), due to the impact from “our price decrease in India last December as well as plan mix,” Netflix told shareholders after declaring Q2 results.

Netflix in December announced new and reduced prices in India, with the mobile-only plan starting at Rs 149 per month.

Users now pay Rs 149 a month from Rs 199 earlier for Netflix’s mobile and Rs 199 instead of Rs 499 for its basic plan for the same period.

The standard plan is now Rs 499 per month. The most expensive Netflix plan, which is the premium plan, now costs Rs 649 per month from the earlier Rs 799 per month.