YouTube launches its TikTok spin-off ‘Shorts’ in India

Amid uncertainties surrounding TikTok’s business, rivals are hard at work to offer a similar vertical-video sharing service. Already, Facebook-owned Instagram has launched Reels. And now, Google has launched YouTube Shorts, a short 15-second video service.

YouTube Shorts has first launched in India in beta. It is worth noting that India offered the largest userbase to TikTok before the application was banned in the country. That said, YouTube Shorts primarily focuses on creators and artists who want to upload videos using their phones.

“Over the next few days in India, we’re launching an early beta of Shorts with a handful of new creation tools to test out. This is an early version of the product, but we’re releasing it now to bring you — our global community of users, creators and artists — on our journey with us as we build and improve Shorts,” said Google in a post.