Is pay-per-view on OTT the way ahead?

When innovation in different sectors has become the way of survival in these trying times, it seems Bollywood isn’t lagging behind. With theatres yet to open doors, filmmakers are finding ways to gauge audiences’ response at the same time reaping financial benefit out of it.

To begin with, Maqbool Khan’s Khaali Peeli is all set to test waters with the pay-per-view format on OTT. While future will only say whether this new viewing experience is here to stay or not, industry experts bring their points of view to the table.

Trade expert Komal Nahta opines that many big films such as ’83 and Sooryavanshi might consider releasing both in theatre and pay-per-view formats. “Hopefully theatres will start opening up soon but then in containment areas it might remain shut. Footfalls will also take time to get back to normal.