TikTok popularity drives up sales of phone accessories

NEW DELHI: Flipkart and Amazon have a reason to thank the controversial TikTok. Popularity of the Chinese social media app, which lets people record short videos and post them online, has boosted sales of mobile phone tripods and accessories up to 10 times in a year.

Tripods to prop up smartphones while recording videos and other products like mobile holders, connectors and on-the-go cables are selling like hot cakes across ecommerce platforms and retail stores in India as more and more people take to the video-sharing app to showcase their ‘talent.’