Spotify-backed Sonos ties up with ‘Soundtrack Your Brand’ for business streaming

A Spotify-backed music streaming company will be exposed to hundreds of thousands of potential new customers through a tie-up with U.S. speaker manufacturer Sonos Inc.

Soundtrack Your Brand Sweden AB licenses its music catalog of 50 million songs to be played in public venues such as shops and restaurants for about $30 a month. The service will now be available to as many as 300,000 businesses using Sonos speakers, Soundtrack Chief Executive Officer Ola Sars said in an interview.

The Sonos deal could also channel more money to music companies and artists. Commercial streaming commands much higher price than the consumer equivalent — $30 a month versus the industry standard of $10 a month, in this instance, for access to a broadly similar catalog of songs.