Sinch launches solution to offer transparency in business messaging

Communications Platform-as-a-Service (CPaaS) solutions firm Sinch India Wednesday launched its new solution, Sinch Trust, which it said will bring transparency and trustworthiness to business messaging.

Businesses and enterprises heavily leverage SMS for marketing, customer engagement, and notifications, and often partner with CPaaS solution providers and aggregators. Sinch India, while citing its internal research, said that 48% of these enterprises lack clear insights into delivery journeys and potential issues.

“Sinch Trust addresses these critical needs in the Indian SMS market by offering much-needed transparency and reliability,” Sinch said.

The platform comes with an opt-in verification with emphasis on responsible data practices as per the Digital Personal Data Protection Act (DPDP Act), and detailed delivery reports and insights.

“At Sinch, we understand the critical role SMS communication plays in driving business goals,” said Nitin Singhal, MD of Sinch India. “With Sinch Trust, we’re revolutionizing message delivery by introducing a transformative solution that enhances transparency and also equips businesses with the tools to capitalize on missed opportunities, turning them into potential gains.”