PhonePe moves court over ‘misusing’ of ‘Pe’ suffix in ‘PostPe’ by BharatPe

Payments application owned by Flipkart, PhonePe has moved the Bombay High Court seeking an injunction to cease its rival BharatPe from “misusing” the ‘Pe’ suffix in the latter’s ‘but now, pay later’ product namely ‘PostPe’.

In a statement, PhonePe said that during the hearing, the court too thought that PostPe or postpe is a “natural evolution of the word PhonePe” and that the former was “phonetically, structurally and visually similar” to the Flipkart-owned firm, according to Livemint.

The hearing took place on Friday.