E-commerce on a roll

Kolkata: Electronic commerce may have been born some four decades ago, but the sector witnessed its most dramatic rise in the past couple of years when the pandemic forced offline businesses into lockdown mode. E-commerce platforms — some of which debuted amid this global crisis — are still riding the momentum, with Kolkata and the rest of the eastern India market reporting an “exceptional” spurt in sales in the run-up to Diwali. And, the revenue stream is expected to remain swell until the ball drop for New Year.
While the young were already hooked to online shopping, Covid confinement prompted even the elderly to log in for essentials such as groceries and medicines. This dependence on the convenience of doorstep delivery en masse, in turn, jacked up sales figures for even greenhorn e-tailers who are now bullish that the growth graph will continue to go north.