Music from Africa rising on global charts, with help from TikTok

When the biggest names in music gather on Sunday for the industry’s top honors at the Grammy Awards, they will hand out a new trophy for best African music performance.

The prize reflects the growing popularity of Afrobeats, and other music from the continent, which is gaining a global audience with help from social media platforms such as short-form video app TikTok.

Afrobeats originated in West Africa, primarily Ghana and Nigeria, though the term is often used as a catch-all for various music styles coming from Africa. It features percussion rhythms mixed with various genres from rap to jazz, R&B and others.

Read more

You may also like

More in Broadcasting

Comments are closed.