More for less: Reliance’s Jio playbook sets new OTT flywheel into motion

Eight years ago, Reliance Industries (RIL) turned the domestic telecom industry on its head with the launch of Jio cellular services, bundling free voice calls and feature-rich data plans at a fraction of the cost, thereby increasing access to all. That moment has arrived in the country’s over-the-top (OTT) sector now with the recent launch of the Rs 29 per month subscription plan by JioCinema, the digital platform which is part of the Reliance-backed Viacom18 network.

The cheapest OTT subscription plan for both one device (Rs 29) and multiple devices (Rs 89 for four devices a month), JioCinema will offer premium Indian, Hollywood and other global content, keeping its sports feed out of the paywall, for now.