Microsoft spent 4 times more promoting Surface than Apple’s iPad, reveals study

San Francisco: A recent study by iSpot.tv on TV advertising in the US has revealed that one of the biggest tech spenders last year was Microsoft Surface brand, which was more than 4 times Apple’s ad spend on the iPad.

The analytics company revealed that Microsoft spent an estimated $219.1 million on Surface ads on TV, an 18.76 per cent increase year-over-year, while Apple’s ad spend on the iPad, which totalled $49.1 million in TV ads.

iPad was the product Apple pushed the most on TV last year. Apple ran only 3 ads for the year, one in only English in January and another in both English and Spanish in November, generating a total of 1.18 billion impressions.