IKEA enters Gujarat through online store and shopping app

Swedish home furnishings retailer on Friday announced the launch of its mobile shopping app and e-commerce offer in three cities of Gujarat Ahmedabad, Surat, and Vadodara.

Now customers of three cities can buy IKEA products using the app or order online via the brand website offering nearly 8,000 products, said a statement.

Last month, IKEA had launched a shopping app in India, expanding its omnichannel approach in the country.

IKEA is building stronger digital capacities and looking to expand to more cities to meet 100 million people in the coming years.

IKEA India Country Commercial Manager Kavitha Rao said: “We will offer the full range of IKEA products and solutions for every part of the home including bedrooms, kitchen & dining, living, outdoors, workspaces etc…