Facebook starts showing ads in Instagram Reels globally

Social media giant Facebook is rolling out advertisements on its TikTok clone Instagram Reels across the countries. With the introduction of advertisement, Facebook is ready to include the short-video platform into business and make money out of it. The company has started testing the feature for Instagram Reels in Australia, India, Germany and Brazil in April where advertisements of brands like Louis Vuitton, Netflix, BMW, and Uber were featured.

According to Justin Osofsky- Instagram’s Chief Operating Officer, Reels is being viewed as a great way that will help people to discover new content on Instagram. Therefore, the company believes that “advertisements are a natural fit.” Osofsky said that the platform will now allow brands of all sizes to come and take advantage by being creative “in an environment where people are already being entertained.”