Eros International, Pakistan’s HUM TV ink content pact

NEW DELHI: Film entertainment firm Eros International today announced a content acquisition deal with Pakistan’s on-air and digital content firm HUM TV for an undisclosed amount.

The deal is signed between company’s online entertainment portal, ErosNow and HUM TV, Eros International said in a filing to the BSE.

“The deal entails the registered users of ErosNow across the world access to HUM TV’s entire library, including the current shows at no extra subscription cost,” it added.

Besides, ErosNow subscribers in India will also get an exclusive opportunity to view the content 48 hours prior to its telecast on any other platform, it added.

ErosNow CEO Rishika Lulla Singh said the partnership would give the company’s subscribers an opportunity “to view the much sought after and varied Pakistani content”.

Hum Network President Sultana Siddiqui said: “The association enables us in reaching out and providing some of our best Pakistani contents to millions of keen internet users across the globe.”

ErosNow is an on-demand entertainment portal offering Bollywood movies and a large section of television content syndicated from major TV studios besides music and audio tracks.

Shares of Eros International were treading at Rs 490.20 per scrip in the mid-day trade, down 1.83 per cent from the previous close on BSE.