Cricket was one of the most streamed content in 2023, reveals Amazon Fire TV streaming trends report

Indians exhibited a notable preference for streaming cricket over entertainment content on their Fire TV devices during both domestic and international cricket tournaments in 2023, as revealed by the Amazon Fire TV Streaming Trends Report. Published annually by Amazon, this report provides comprehensive insights into how Indian viewers engage with content on Fire TV.

Data from the report indicates that states like Maharashtra, Delhi, Andhra Pradesh, Karnataka, and Tamil Nadu streamed more hours of cricket compared to other states. In 2023, Indian households spent an average of four hours per day streaming their favorite movies, shows, cricket matches, playing games, and listening to music via Fire TV.