Apple software chief dismisses Pichai’s ‘luxury good dig’

San Francisco: Claiming that Apple’s products are “certainly not just a luxury”, the company’s software chief, Craig Federighi, has dismissed “the luxury good dig” levelled indirectly at the company by Google CEO Sundar Pichai.

In an op-ed article in The New York Times earlier this month, Pichai said that “privacy cannot be a luxury good offered only to people who can afford to buy premium products and services”.

Pichai did not name Apple directly, but people in the know do not doubt which company he was referring to.