Amazon sees Prime Day sales boost amid supply chain snags

Amazon.com Inc’s Prime Day saw strong online sales growth in the United States even as supply chain snafus and a robust spending appetite limited the level of discounts on popular products like electronics.

Total online sales across all U.S. retailers jumped 8.7% from last year’s levels to $5.6 billion, data from Adobe’s Digital Economy Index released on Tuesday showed. Adobe did not provide a breakdown of the data.

Amazon uses deals to boost the number of subscribers to its loyalty club Prime. This year, the event coincided with the lifting of COVID restrictions in many countries as well as stiffer competition from retailers like Target Corp that are piggybacking on Amazon’s past success.