Airtel to refresh online recharge, payments interface with mobile wallets integration

Bharti Airtel, the country’s largest telecom operator, said that it is redesigning its online recharge and payments interface to integrate all mobile wallets on its website and other digital platforms like MyAirtel app, in a bid to deliver an improved and consistent customer experience.

With this, customers will have these wallets as payment options along with other modes such as credit card, debit card and net banking.

Currently, Airtel customers can make online recharges for their pre-paid mobile and DTH accounts through a host of mobile wallets/digital platforms, which has resulted in a fragmented customer experience and also an increase in customer complaints relating to online recharges.

“At Airtel, the customer is at the core of everything we do. Based on customer feedback and in order to deliver a more consistent digital experience, we have decided to refresh our online recharge interface and bring all payment platforms under a single umbrella,” Ajai Puri, Director – Market Operations, Bharti Airtel (India & South Asia), said in a statement.

With the change, customers will be able to recharge their pre-paid mobile, DTH accounts and pay post-paid, broadband bills through a unified online interface on the Airtel website and MyAirtel app with the convenience of making payments via the mode of their choice.

The telco said that it has been investing ahead of the curve to consistently improve experience at customer touch points – both physical and online.

Airtel has revamped and rolled out company-owned company-operated (COCO) Airtel stores across the country as a one stop shop for all customer requirements. It has opened 550 such stores in multiple formats across the country.

The company said that these COCO stores are supplemented by over 2400 franchisee retail stores across India.