Apple buys older shows for TV+, looks to take on Netflix, Amzon Prime

Apple Inc is acquiring older films and shows for its TV+ streaming service, aiming to build a back catalogue of content that can better stack up against the huge libraries available on Netflix, Hulu and Disney+.

The company’s video-programming executives have taken pitches from Hollywood studios about licensing older content for TV+ and have bought some shows and films, according to people familiar with the matter.

Change in strategy

The move represents a subtle strategy shift for Apple TV+, which launched in November with a line up of original programmes. The company plans to keep TV+ focused on original shows, and has not yet acquired any huge franchises or blockbusters for its back catalogue, according to the people, who asked not to be identified because the deliberations are private.