Smartphone vendors to spend ₹330 crore on digital marketing in India: report

Bengaluru: With more people looking up videos and reviews of new smartphones online, original equipment manufacturers (OEMs) are expected to expand their footprint on digital platforms.

According to Smartphone Digital Marketing in India’ report by techARC, published on April 2, 2019, smartphone OEMs are expected to spend ₹330 crore on digital marketing and 72% of this spending will be targeted at mobile platforms while the rest on web platforms. The emphasis is more on mobile platforms as majority of internet users in the country rely on their smartphones for their daily searches, video playbacks and social media posts and updates.