Tata Elxsi to build application software for Airtel Digital TV’s hybrid STB

Tata Elxsi has extended its partnership with Airtel’s direct to home (DTH) service arm Airtel Digital TV to deliver an engaging digital platform for customers. As part of this, Tata Elxsi will build the application software for the company’s innovative hybrid set-top-box (STB) Internet TV.

Continuing on the success of the existing partnership between the two companies for Internet TV, the alliance will enable the companies together to enhance customer’s digital experience on their television sets.

“We are working together to innovate next-generation experiences for subscribers. We see exciting future possibilities with technologies such as AI, multi-modal interfaces such as voice and gesture, and seamless access to content – both online and offline. Tata Elxsi is delighted to expand our relationship with Airtel and bring the benefits of this alliance to Airtel’s subscribers,” said Tata Elxsi VP and Head of Broadcast Business K P Sreekumar.

Bharti Airtel CEO & Director – DTH Sunil Taldar said, “We are happy to strengthen our partnership with Tata Elxsi as we continue to delight customers with our innovative hybrid DTH set-top-box – ‘Internet TV’ which brings together the best of online content and linear TV on one platform to bridge the gap between online and offline world for TV users.”

Airtel is a leading DTH paid TV service provider in India and offers services under the Airtel TV brand. It enjoys the following of over 14 million subscribers across India. Tata Elxsi is showcasing latest innovations in Digital TV and OTT at IBC 2018, Amsterdam this year.