Zuckerberg unveils new features to help people find and buy on WhatsApp

Meta-owned WhatsApp on Thursday announced new features for a better end-to-end commerce experience for users and help them connect with their favourite brands as well as find new ones on the platform.

At the first-ever WhatsApp Business Summit in Brazil, Mark Zuckerberg shared an update on what the company is building to help people find, message and buy something from a business on WhatsApp.

“Starting today, people can search for a brand or a small business right on WhatsApp, either by browsing a list of categories or by typing the name,” said Zuckerberg.