Zoom Sessions launched with productivity and team collaboration features aimed at marketers

Since the start of the Covid-19 pandemic, Zoom is one of the few apps that have completely redefined how we work. Last year, the company introduced Zoom Events, which combined functionalities like Zoom Webinars, Zoom Meetings and team chat into one solution and is aimed at event organisers conducting live events.

Now, the video calling platform has launched Zoom Sessions, a new event management solution that helps marketers scale and offers expanded features for single-session events. Designed to help marketers with Zoom Webinars and Zoom Meetings, Zoom Sessions lets users track and measure the success of their events using analytics and ticketing features, generate new leads with automation tools, engage attendees and build brand awareness amongst other things.