Zoom goes off beaten track: Video service platform banks on Gen AI assistant & Zoom Phone

It was known as the `Zoom boom’. When the Covid-19 pandemic shuttered the world and pushed people to increase their screen time, the video communication platform user base skyrocketed. In India, it saw 6700% growth in free user sign ups.

But the law of gravity played out soon. As the pandemic waned, Zoom saw growth tapering to 3% in FY24 from 326% globally in FY21.

Things are, however, changing rapidly. Realising it needs to be more than just a video call service, Zoom is now focusing on becoming an end-to-end communications platform with an emphasis on artificial intelligence assistance.