Zomato to stop grocery delivery from today over ‘gaps in order fulfilment’

Zomato, the popular online food delivery platform, will stop its grocery delivery service from Friday due to “gaps in order fulfilment” which has led to a ‘poor’ customer experience. This will be Zomato’s second exit from the grocery segment since last year when the company branched out with other endeavours in view of the coronavirus disease (Covid-19) pandemic.

In an email to its grocery partners earlier last Sunday the company said, “At Zomato, we believe in delivering best in class services to our customers and largest growth opportunities to our merchant partners. We don’t believe that the current model is the best way to deliver these to our customers and merchant partners. Hence, we intend to stop our pilot grocery delivery service effective 17 September 2021.”