Zomato Pro stops new sign ups, renewals as firm plans new premium programme

Online food delivery platform Zomato has stopped signing up new users or renewing old subscriptions for its loyalty dining membership programme called ‘Pro’, as the Deepinder Goyal-run company is working with customers and restaurant partners to craft a new programme.

The move comes as fine-dine restaurants are now open across the country after facing a turbulent time in the pandemic, and people now prefer going out with families for dinners.

The online food aggregator launched Zomato Pro in 2020 and Zomato Pro Plus in 2021, in a bid to let users enjoy extra perks like priority delivery, money-back guarantee and more.