Zomato looks to counter gig worker criticism

Food delivery platform Zomato has released a star-studded advertising campaign, honouring its delivery executives, at a time their wages and work hours are gaining public attention. The ‘Har customer hai star’ campaign, made by advertising agency McCann India, shows Zomato staff delivering orders at the homes of top Bollywood actors.

The stars request delivery partners to stay for a moment, for a selfie in Hrithik Roshan’s case, and for a piece of her birthday cake in Katrina Kaif’s case; however, the riders leave since they want to serve the next order. More films on the same lines featuring southern stars are on the way.