Zomato inks partnership with ICICI Bank to launch its own UPI offering

Food aggregator platform Zomato has partnered with ICICI Bank to launch its very own unified payments interface (UPI) offering called Zomato UPI, for some of its users.

Using the new service, customers can pay for their orders directly through the Zomato app – by creating their own UPI ID – without being redirected to other payment gateways like Phonepe, Google Pay, or any other third-party app. Users will be able to make both, peer-to-peer, as well as merchant payments using the service.

Currently, Zomato UPI has been rolled out to select users only. Further expansion of the service will hinge on the initial customer response.