Zomato hits pause on Blinkit integration to focus on building super brands

Super apps don’t work in India as well as they do in China … Indians prefer super brands — this is the message passed down from Zomato founder and chief executive Deepinder Goyal to the top management of the Gurugram-based company, people in the know of the matter said.

This view also reflects in the company’s strategy of keeping its food-delivery platform at an arm’s length from its quick-commerce unit, Blinkit, which is being built as an independent brand.