Zomato drops green dress code for riders of ‘pure veg mode’ amid social media backlash

Zomato has decided to drop the green dress code for riders carrying only vegetarian food after the introduction of the “Pure Veg Mode” sparked intense debate across social media platforms. Zomato founder and CEO Deepinder Goyal addressed the backlash and conveyed the decision via social media.

In a post on X (formerly Twitter), the CEO said, “While we are going to continue to have a fleet for vegetarians, we have decided to remove the on-ground segregation of this fleet on the ground using the colour green. All our riders — both our regular fleet, and our fleet for vegetarians, will wear the colour red.”