Zomato-Blinkit Deal: Fleet integration, customer cross-selling top priorities

Food delivery application Zomato plans to start integrating Blinkit on multiple fronts after approval of the proposed acquisition, top executives said in a conference call on Saturday. The company said the markdown in Blinkit’s valuation was due to macroeconomic factors.

Zomato’s board okayed its acquisition of quick commerce startup Blinkit for 4,447 crore ($570 million) in an all-stock deal on Friday.