Zepto launches loyalty programme offering free delivery, discounts

Quick commerce firm Zepto on Thursday announced the launch of a subscription programme that gives customers unlimited free delivery and up to 20 per cent discounts on groceries.

Zepto Pass has an introductory price of Rs 19 to Rs 39 monthly for a majority of customers, said the Mumbai-based firm. Zepto customers spent more than 30 per cent more on the app after opting for the loyalty programme during a one-month pilot. Their monthly retention improved by 10 per cent.

The programme has got “rapid adoption” with almost a majority of orders coming from Zepto Pass subscribers within two weeks during the pilot.