Zepto improves quick-commerce market share; Instamart loses ground: HSBC report

Zepto has steadily increased its quick-commerce market share at the cost of Swiggy Instamart over the past two years, while market leader Blinkit has grown its share to 40%, a report from HSBC Global Research said.

The report, made in collaboration with Zepto’s senior management, estimates that the company’s market share rose from 15% in March 2022 to 28% in January 2024.