Zepto CEO was laughed at when he suggested 10-minute deliveries

Grocery delivery platform Zepto’s 20-year-old CEO Aadit Palicha was “laughed out” of investor meetings when he pitched his quick commerce idea for 10-minute deliveries but the growth of the sector has now turned the tables for him. The growth in quick commerce has now made he 10-minute idea not only seem extremely possible but also profitable.

“When I started last year, firstly people said you are totally nuts. They said you are just silly and wasting our time,” he told The Economic Times.

“This was the first phase, before we launched. After we launched, we were still early and not doing millions of orders and people said nobody wants this stuff.