ZEE5 is ‘India’s most desired video streaming brand’: TRA’s report

ZEE5, Zee Group’s over-the-top (OTT) platform, has been named ‘India’s Most Desired Video Streaming Brand’ by TRA’s recently released Most Desired Brands 2020 report.

TRA’s syndicated research is based on its proprietary ‘Brand Desire Matrix’ which measures consumers’ expressions of desire on 36 intangible attributes of a brand, according to N. Chandramouli, CEO, TRA Research.

“It is a very proud moment for us. A young start-up at heart and being in the business for over two years, we have managed to engage with India’s ever-growing appetite for entertainment and serve them with their favourite content in 14 Indian languages. We are extremely delighted and honored to be adjudged as India’s Most Desired Video Streaming brand by TRA,” said Tarun Katial, CEO, ZEE5.