ZEE5 Global’s subscription revenue up 35%, says executive

Zee Entertainment Enterprises’ global streaming platform, ZEE5 Global, is growing its subscription revenue by 35% year over year, with the United States being its largest market, a senior company executive said.

ZEE5 Global chief business officer Archana Anand said the platform contributes 30% to ZEE5’s B2C subscription revenue, even as the subscriber base remains lower compared to India.