ZEE5 aspires to be in the top 2 or 3 in the OTT space, says CEO Tarun Katial

ZEE5, Zee Group’s over-the-top (OTT) platform, aspires to “always be in the top two or three in this game”, apart from aiming to be the entertainment super app in the country, said Tarun Katial, CEO, ZEE5 India.

“The core of all of this is digital video, with the 60 crore addressable audience in the country. There are two ends ― the advertisement-funded end, and the subscription end, and we want to make sure that we have as many use cases of digital video, both on the advertisement side as well as the subscription side,” Katial told BusinessLine, talking about the company’s ambition to be India’s entertainment super app. He pointed out that Indian phones are not compatible to run multiple applications, whilst also adding that Indian consumers are divided between content on the advertisement-funded and the subscription ends.