ZEE5 and ALTBalaji to jointly develop original content

ZEE5 and ALTBalaji have entered a content-sharing agreement to co-create original content, which will only be available on both platforms.

The content-sharing arrangement, includes the co-creation of over 60 original content series in Hindi, which will be available exclusively to SVOD subscribers of both platforms. This association, which is a collaborative process of understanding consumer insights and co-marketing, hopes to serve the viewer better and also result in improved monetisation for both.

Punit Goenka, MD & CEO, ZEEL, said, “I truly cherish the bond between Balaji and ZEE, which has been nurtured and built over the last two decades. Together, we have created some path breaking content masterpieces which have truly entertained our esteemed audiences.