ZEE TV’s outdoor campaign on fresh content kept twitterati guessing

MUMBAI: Over 130 outdoor hoardings across Delhi and Mumbai with identical messaging from 6 different packaged goods brands, all asking consumers to stockpile products ahead of July 13th, created a strong buzz over the internet and kept twitterati guessing for the last 72 hours.

The teaser outdoor campaign was to announce the comeback of fresh content on Zee TV by Zee Entertainment Enterprises (ZEE). The broadcaster partnered with PepsiCo, Amul Lassi, Nestle Maggi, Red label, ITC Dark Fantasy and Cadbury Dairy Milk to place matching creative with their products in the centre of the white hoarding.