Zee to invest Rs 522 crore in Margo Networks
Zee Entertainment Enterprises Ltd will invest Rs 522 crore in its subsidiary Margo Networks Private Ltd as part of its strategy to ramp up its digital offering. Margo Networks owns a platform called SugarBox that enables internet services to work even in areas of bad or no network and empowers users to access them without an active data connection.
It creates a hyperlocal data distribution ecosystem by installing CDN Edge servers at key places of interest (POIs), which users can connect to over a local Wi-Fi network. SugarBox POIs include public transport, public places, rural areas, hotels & co-living spaces and malls.
Using the SugarBox platform, a user will be able to stream & download videos, listen to music, play games, learn on-the-go, shop online, pay bills, order food & groceries, book onward transport and access other digital services, all without dependence on cellular data or even the need of an internet connection.