Zee targets IPL advertisers with cheaper prime-time packages

Zee Entertainment Enterprises has come out with competitively priced packages for advertisements during the Indian Premier League (IPL) season, according to a senior executive, a move seen making it easier for brands that find IPL TV broadcaster Disney Star’s rates prohibitive. The packages offered by Zee Entertainment – which has more than 17% share in TV viewership – will allow brands to reach audiences at scale with lower outlays during the IPL period.