ZEE strikes licensing deal with Disney Star for ICC men’s, U-19 events

Media major Zee Entertainment Enterprises Ltd (ZEEL) on Tuesday announced entering into a strategic licensing agreement with Disney Star for television broadcasting rights of the ICC Men’s and Under-19 global events for a period of four years.

While Disney Star will continue to exclusively stream all ICC tournaments through its digital platform Disney+ Hotstar, said a joint statement.

“International Cricket Council (ICC) has in-principle approved this arrangement,” it said.

Last week, Disney Star bagged the broadcast rights of all ICC events for four years from 2024 to 2027 for the Indian market from the sport’s global governing body.