Zee Entertainment to bring back Zindagi brand content on its streaming platform

MUMBAI: Zee Entertainment Enterprises NSE -1.02 % (ZEE) is bringing back content of Zindagi, its Hindi general entertainment channel that was shut down three years back, in a digital avatar.

The company will offer over 1,000 hours of curated and created content on its digital streaming platform, ZEE5.

Best known for its Turkish and Pakistani dramas, Zindagi’s content was highly appreciated by a loyal audience for its realistic appeal.

ZEE5 will offer the original content library, along with fresh new shows with thought provoking and bold, multicultural narrative under the Zindagi brand.