Zee Entertainment rolls out Zee Plex

Zee Entertainment on Tuesday announced the launch of Zee Plex, the company’s cinema to home (C2H) service that will allow subscribers to access new movie releases on television and digital platforms.

Television viewers can avail the offering on a pay per view basis by subscribing to distribution platforms like Dish D2h, Tata Sky and Airtel Digital Tv. While consumers will have the option to book movie shows well in advance, they can watch a movie with their family with a single ticket, the company said in a statement. Zee has also partnered with international distribution platforms to ensure that the C2H offering reaches a broader TV audience. Video subscribers can avail the service on over-the-top (OTT) platform Zee5 in India and overseas markets.