Zee Entertainment lays off 50% employees at Bengaluru’s tech unit

Zee Entertainment Enterprises has laid off 50 per cent of its staff at its Technology & Innovation Centre (TIC), Bengaluru in order to optimise its resources, the company said in a statement. The company did not disclose the number of employees at the Centre who were laid off.

The plan will optimise the resources and arrive at a cost-effective structure to drive continued growth for the company, it said. The centre will now maintain a sharper focus on enhancing the overall content creation, distribution and monetisation process for the company by utilising technology led tools to gain deeper insights into consumer preferences, the statement said.