Zee Entertainment bets on subscription growth under new TRAI tariff regime

While most of the general entertainment channels in the country have seen a slight dip in subscriptions since the TRAI tariff order came into effect, Zee Entertainment claims that the move has actually benefited the media group in a big way.

“In the last three years, the television industry grew 13-14 per cent. This year, being an optimist, I think it’ll still grow at 7-8 per cent. Subscription will be a great ride for us,” Punit Goenka, CEO, Zee Entertainment, told BusinessLine.

According to Goenka, while the TRAI tariff order would lead to some short-term pain for advertising on television, in the long run, it’ll be beneficial. In fact, for Zee, domestic subscription revenues grew 46.7 per cent last quarter, despite advertising revenue growth slowing to 4.2 per cent.