ZEE creates fresh content across TV, digital, live entertainment amidst lockdown

MUMBAI: Even as all production activities are halted in Mumbai due to the lockdown, ZEE EntertainmentNSE 3.22 % Enterprises (ZEE) said Thursday that it has created original content for its consumers.

The company said it has started using technology solutions across its key functions through remote production of content over mobile and professional cameras to support broadcast, digital and social platforms.

“I am very proud of our teams for making the optimal utilisation of technology solutions to ensure that our consumers continued to get a fresh dosage of entertainment content, amidst the lockdown,” said Punit Goenka, MD & CEO, ZEE. “We will continue to create fresh, rich and engaging content for our viewers, by discovering new means and paths. It is time for the Industry to define a new normal, to ensure that our consumers remain well-informed and entertained.”