YouTube’s subscription products surpass 30 million paid members globally

YouTube’s music and premium subscription products surpassed 30 million paid members globally in the third quarter of 2020, chief executive Susan Wojcicki said in a letter published on Tuesday.

She said that YouTube has paid more than $30 billion to creators, artists, and media companies in the last three years while the number of new channels joining the company’s Partner Programme, which allows creators to earn advertising revenue along with access to other monetisation features, more than doubled in 2020.

YouTube Shorts, the short-video offering from the Google-owned video-sharing site, has notched up 3.5 billion daily views since it started beta testing the service in India late last year, Wojcicki said without disclosing any further details.