YouTube’s major privacy upheaval on kids video content can hit creators’ revenue

Starting Monday, YouTube will overhaul its systems to comply with a landmark privacy ruling, a move that could dent revenue for the Google video giant and thousands of its creators.

Alphabet Inc.’s Google settled with federal regulators in September for violating laws on collecting data from minors, and YouTube agreed to a series of changes. Videos designed as “made for kids” would be stripped of targeted ads, which fetch higher prices, and other valuable features, such as user comments and live chats.

The Federal Trade Commission, which fined Google over the Children’s Online Privacy Protection Act, or COPPA, has given broad directives about what it considers child-directed video, including clips with popular animations and kids play with toys